Social media is a hammer, not everything is a nail

Today, I met with my boss and a social media expert. Now, generally, I think of social media experts as middle-aged women on Facebook, as they are using the hell out of that medium, but this was the other kind, a guy who gives you advice on how to grow your business.

However, due to the nature of our business, there are only about a hundred specific people in the whole world who can actually help us to grow. My boss wanted to get them very specific, confidential information.

Social Media is all about being social. It’s about being honest and above-board. It’s a great place to put information you don’t mind sharing with the entire world, but it’s not a great place to put anything you never want anyone to see. It is not and will never be a good place to hide anything. That goes double for Facebook.

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